You see leads have been classified as many things. Cold, Warm, Hot, Active, Inactive, Engaged, Less Engaged, where they might be at in the process of buying.
The issue is most businesses are lacking both leads and what we would call in the biz hot prospects.
But what makes a hot prospect vs a cold prospect and what processes do you have in place to automate most of this for you?
So you can be spending most of your time actually making sales... With people who are hot and ready to buy...
I mean what would you rather focus on? Prospects who just filled out a form or someone who went through a survey or list of pre-qualified questions?